Tuesday, March 30, 2010
Week 11: Avoid Foods Your See Advertised on TV
Pollan theorizes that the best way to avoid overly processed foods and the current processing trend du jour is to avoid the marketing of said foods. Hence, don;t eat food you have seen advertised on TV. He writes that more than 2/3 of food advertising is spent marketing processed foods, thus I would posit you only need to avoid 2/3 of the food you see advertised on TV. He also mentions that common sense would tell one that we needn't avoid foods like prunes or almonds, both advertised quite heavily on TV. Naturally, I might add that given a little reading about whole foods and clean eating, one might not need this book at all. However!
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